Seguin's House of Cheese, Inc. was established in 1967 with a partnership between Russell Seguin Sr. and his wife Viola, Russell Seguin Jr. and his wife Patricia and Ronald Seguin and his wife Diana. The land on which Seguin's stands today was purchased from a local physician, Dr. John Bell and a local Insurance agent, Clifford Brabender, for the then pricey sum of $3500 dollars. The property, 12 wooded acres with 670 feet of frontage on Highway 41 is located 45 miles North of Green Bay, Wisconsin (Go, Pack, Go), three miles south of the City of Marinette and about 5 miles south of the Wisconsin and Michigan border. The section of the property on which the building and parking lot now sits, was cleared by hand by the 3 Seguin men, a few friends, a single medium-sized chainsaw, bow saw, a 1960's Willies Jeep and an incredible amount of Insect Spray.