It’s not exactly a secret that Apple has explored the possibility of building a television. Before his death in 2011, co-founder Steve Jobs famously told

Its hard to even talk about a new Apple-designed TV because the company already has its Apple TV 4K streaming box. It has a streaming service that it creates content for with Apple TV+. Plus, it has an Apple TV app that it puts on its phones,

It's been nearly 15 years since the idea was first considered, but Apple insider Mark Gurman says an Apple TV — not a streaming device — is under consideration.