As part of AIBA’s scaling up of its Men’s World Championships, a new partnership secured Adidas Global as the official ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

Is there a track and field athlete out there who doesn’t want to be like Usain Bolt? The post $6M Payout to 16-Year-Old Star ...

Atletico Mineiro, who finished 12th in Serie A in 2024 but came runners-up in the continental Copa Libertadores, have brought ...

I cover the intersection of sports and money. Adidas has signed a twelve year partnership with the University of Miami. The deal allows Adidas sweeping access to the University of Miami's most ...

World No. 1 Simona Halep will likely not renew her clothing sponsorship agreement with Adidas after nearly four years with the apparel company. Tennis.Life reported that Halep’s management and ...

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Tennis star Angelique Kerber is No. 9, with a lucrative Adidas sponsorship deal contributing to her estimated $5.3 million in winnings last year. At 21 years old, Sofia Kenin, No. 8, is the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Today, adidas announces its first-ever signature boot for young Spanish sensation, Lamine Yamal. The limited collection F50 ...

Rubbing salt in the wound, Adidas is also official sponsor of the Boston marathon, one of the world’s best-known running events. Suddenly, Nike wasn’t just looking over its shoulder at an emerging ...