Go Greyhound, and Leave the Driving to Us." Coca-Cola is one of those brands that's had a ton of luck creating catchy, ...

Baltimore Sun editorial writers offer opinions and analysis on news and issues relevant to readers. They operate separately ...

A brief, catchy slogan can be placed in advertisements ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

Advert: Fancy buying a fish ... catching words and images in order to persuade you to buy their products. Catchy slogan - a phrase that represents the product and makes people remember it ...

Mode of address How the advert, as a media text ... Dialogue will usually be informative and catchy and might include a memorable slogan. Diegetic sounds include things like car engines or ...

George Eastman knew the value of advertising, and of a good trademark ... "Kodak," which appeared in advertisements with the catchy slogan, "You push the button — we do the rest." ...