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Amul: From Struggling Farmers To India's Dairy Icon
Amul , often synonymous with India's White Revolution, is not just a brand but a movement that transformed the lives of ...
Business Today1y
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
“It is quite addictive,” says the 54-year-old Managing Director of Amul. Mehta joined in 1991 as a freshly minted graduate of the Institute of Rural Management Anand (Irma) and succeeded R.S ...
Business Insider India8y
Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign
No one then knew that Dr. Kurien would never leave Anand and make it the milk capital of India. In 1955 Amul (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way ...
Warc3y
Trust and staying local forged India’s Amul, the original disruptor brand
“For example, Amul butter is consumed by millionaires living in big cities as well as by autorickshaw drivers living in small towns, the perception of the brand is like that.” Established in 1948, ...