Store-brand groceries keep attracting shoppers looking to save money as food prices remain high.

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

One way around this is by choosing private-label grocery store brands over the bigger brand-name products when perusing the ...

Retailers with fan-favorite food brands see stronger loyalty and higher wallet share, Bain & Company found in a new report.

Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside investment to sustain growth.

Macy’s has launched a second new private label line as part of its ongoing reinvention of its in-house brand strategy aimed at… Get free access to tactical tips, invaluable insights, and deep-dive ...