As an entrepreneur, it’s up to you to create a brand that stands out in a sea of sameness. Here’s how to do it.

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

Besides your value proposition and MVP, your Fintech brand can make a difference to create trust and attract investors and ...

If you’ve followed a similar marketing approach, don’t overlook sonic branding in your social media marketing. You’re probably already using social media to communicate your brand voice and ...

While there is a lot more to it than what is covered in this article, these five easy tips can help you get started. Best of all, they can show you how straightforward branding your business can ...

The concept of “branding” in India is still at its nascent stage as it has been largely restricted to ‘visual identity and communication’ especially in case of startups. Contrary to this ...

Companies today are turning to nostalgia in their marketing as they seek to connect with a younger audience. Big-name brands ...

Why do different brands that sell similar products achieve different levels of success? Very likely, because of branding. Branding comes in all shapes and sizes, and each business has its own look, ...

Here are some tips for posting on LinkedIn ... LinkedIn is quickly becoming the go-to platform for personal and even corporate brand-building. If you’re not posting—and if your competitors ...

But hiding your brand does not give you more control over it. If you are not building your image on Instagram and leveraging the reach of prominent influencers, your online presence simply cannot ...

Know what they think. Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere. Write down your brand messaging.