Burberry’s return to its roots could prove effective if implemented swiftly, according to GlobalData’s Louise Deglise-Favre.

In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.

The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry's stock price spiked recently following its interim results, which is striking considering that neither the ...

Joshua Schulman, chief executive, outlined that the recovery plan will involve enhancing the business's website and in-store ...

That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...