The new logo is a custom ‘C’. And within that, there's a clever design secret that you might not notice at first glance: a hidden counter form inspired by a rhinoceros horn. A ...

Several months ago, Chester Zoo announced its ambition to be the nation’s first zoo to become net zero by 2030. This emphasis ...

How&How’s new brand for Chester Zoo includes a streaming-inspired website alongside its new place branding. The new identity features a logo with a rhino horn hidden in the custom ‘C’ as a counter ...