Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft Heineken.

known as the Nadir Figueiredo glass. This, he says, has a volume of only 190 milliliters, little more than a couple of gulps. “It maintains the beer cold through the most primitive of the processes: ...

In these cases, it's typically a marketing ploy by the brewer to imply the beer within is of draft quality. Beer poured into ...

One of the underestimated challenges of modern science is keeping beer as cold as possible during leisurely consumption. It seems that a scientist has invented the optimal glass shape for this.