Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

That's because different colors evoke different feelings and emotions. Companies will often go to great lengths to make sure their logo perfectly matches their branding strategy. Google famously ...

colors, fonts and Be Boulder. graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a ...

Business branding ... brand is abstract, your brand identity is material. Brand identity takes the form of physical (also digital) goods, such as stationery, brochures, books, signage, apparel, and ...