Last year's best Fitbit Inspire 3 deal has returned to its lowest-ever price of $69.95, $30/30% off the usual list price of $99.95. Available in both colors, you'll get 24/7 heart-rate monitoring, sleep tracking, and notifications from your communication apps.

There are some significant savings to be made on Fitbit fitness trackers this Black Friday, and they make ideal gifts for first-time users. However, you need to tread carefully if you’re planning to make a savvy purchase.

Apple Watch has cultivated a stellar reputation in the smartwatch category — and the new Series 10 comes with some cool new upgrades — while brands like Fitbit have dominated the fitness tracking space.