Creative Bloq on MSN15d
The Guggenheim’s new logo is a modern masterpiece
Created by Pentagram partner Harry Pearce, the new visual identity was shaped around the concept of "one brand, one ...
Observer19h
Why the Guggenheim and Other Museums Are Hiring Brand Officers
On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.