The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...