Heinz Ketchup is known the world over for its slow pouring ketchup. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As a ...

He scored once, and then twice last weekend against Real Betis, and in doing so, has opened the ketchup bottle. In today’s drawing, Finn depicts his take on Mbappe and the ketchup bottle: ...

We needed to strengthen loyalty by driving brand preference and re-establish our leadership position by gaining market share. We’d need to stay top of mind by instigating conversation and reinforcing ...