Max Fashion to launch its brand store on Amazon The store will be launched with over 5,000 styles making it the largest ‘single brand’ launch on Amazon India. The ecommerce portal has close to ...

For a brand that has lived a largely quiet life in its first two decades in India, Max Fashion’s sudden aggression is ...

India is emerging as a crucial player for international fashion brands, driven by Asian growth markets and regulatory ...

India’s strong growth is rendering it a key global fashion market for 2025, particularly for high-street players for their ...

India will be a focus for high street fashion brands, as the players will look to Asian growth markets such as India for ...

The campaign ‘New New You’ explores self-expression and confident style, with a core message around embracing transformation through fashion. It highlights Max Fashion’s commitment to fresh ...