However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

When Nike designed a logo for Tiger Woods in 1996 (revised to look like his current model in 2000), he became the brand's first athlete marketed on the basis of his initials. When Nike designed a ...

Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime ...

Nike's unveiling of the "Alien" logo for Victor Wembanyama has captured ... Kevin Durant’s logo is simply well-done because it incorporates his initials into it, the incomplete letter "K" ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.