In today’s data-soaked environment, brands are massively underestimating the human element that drives purchase decisions, ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a new ...

Consumer behavior is constantly evolving, influenced by trends and digital interactions. Marketers need to understand the ...

Dr. Marco Wolf, professor of marketing in the School of Leadership at The University of Southern Mississippi’s (USM) Gulf ...