Sara Blakely created an entirely new market with the launch of her ... and you’ll see that experts – those who specialize in a narrow niche – are paid more. Cardiothoracic surgeons make ...

Niche—it’s a funny word. It comes from the French term of the same spelling, which originally referred to a recess in a wall ...

A portion of a market that you've identified as having some special characteristic and that's worth marketing to Creating a good niche involves ... business that specializes in small, family ...

Niche marketing creates market leadership ... Real estate agents might be those who specialize in equine properties, luxury homes over $1 million or historic properties. Another approach is ...

Sometimes the best marketing strategy is to back into your niche by networking with their network. For example, you might partner with an accounting firm that specializes in serving clients in ...

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination ... players are vendors with a dominant market cap. They typically have large ...