A quoted review in the new trailer for Joshua Oppenheimer’s The End hails it as “one of the most unique cinematic experiences ever.” Based on the clip Neon dropped today, that might actually be true.

To a speaker of English, a sign asking ‘Was?” may not make much sense. In German, however, the question is a more thought-provoking “What?” That’s exactly the point of this faux-neon ...

it’s a miracle we have any neon signs left in our cities.” When Homan and Barna assist in restoring a sign, they and the sign’s owner typically hold a “lighting ceremony” at the end ...

Once the tracing paper is attached to the sign, a black marker can be used to outline the beginning and the end of each letter. The interesting thing about making neon is we do everything in reverse.