Post Cereals bought it but decided not to proceed, so within a couple of months, Lerner and his new partner, Hasbro, bought back the design and devised a new plan and name: Mr Potato Head.

A gender-neutral makeover will see Mr Potato Head become the toy formerly known as Mr Potato Head. The classic toy's branding is being "reimagined for the modern consumer", its US maker Hasbro ...

A look back at 70-plus years of gadgetry, innovation and Mr. Potato Head. By Leah Greenblatt Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of ...