Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily ...

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

The FTC’s Negative Option Rule is designed to protect consumers from unfair practices in subscription services. A negative option feature means that if customers don’t actively cancel a service, they ...

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s ...