The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

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Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier ...

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase ...