McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

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The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Campaign’s take: KFC’s ‘Taste the Epic’ campaign hits the bullseye with Gen Z by turning a routine bite of chicken into a ...

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

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In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt Disney completed an $8.5 billion deal to form a new media powerhouse. This ...

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Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence (AI). On one hand, consumers can be seen embracing technology, while on the ...