The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier ...

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...