Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

Redmi rebrands with a bold new look and logo and focuses on growth as Xiaomi's high-end segment expands.Check complete ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Colorful statues and other items from the former Wonderland Pier in Ocean City have drawn extensive interest from collectors, ...

At a rave in a former silk factory in Kyiv, Bogdana Lukyanchuk was out partying for the first time since her father was ...

Mississippi College opened its doors as Hampstead Academy in 1826. Nearly 200 years later, it’s rebranding again while ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Mississippi College will change its name and drop its football program after the current season, the board of the private institution announced Monday.

Minute Maid Park is getting a new name, trading orange juice for Daikin air conditioning as a new naming rights deal starts a ...

Minute Maid Co., a formerly Houston-based division of the Coca-Cola Co., affixed its name to the Astros’ ballpark in June ...

Choosing Elon Musk to be what President-elect Donald Trump calls “our cost cutter” for the government is not the first time a ...

Microsoft's web portal MSN is back almost thirty years after its launch, and it has a nostalgic logo to mark the occasion.