Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

At its center is debate over the use of generative artificial intelligence, the technology behind tools like ChatGPT, DALL-E ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Coca-Cola’s controversial Christmas ad, the pop star and the priest, and ‘the most talked-about artwork of the century’ ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.

The imagery is an unmistakable homage to the company’s 1995 “Holidays Are Coming” advertisement, which was made using human actors and real trucks. But this time, Coca-Cola’s commercial pr ...