THE Coca-Cola Christmas Truck is heading to Ireland and Northern Ireland after kicking off its 2024 tour in London last week.

The MMA Impact 2024 event took place on October 25 at the JW Marriott Hotel Suites Saigon, marking the 13th anniversary of its organization in Vietnam. With the theme ...

One of the reasons people reacted so negatively to the ad was that Coca-Cola in the US is closely associated with the festive ...

From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns ...

SUDDEN-DEATH penalty kicks sent North Zone champions St Joseph’s Convent into Sunday’s national semi-finals of the Secondary ...

System 1’s Andrew Tindall believes that, for the second year in a row, a Christmas ad has been wrongly ridiculed. He explains ...

When you think of the longest-running sponsorship deals, theme park partnerships wouldn't usually be part of the conversation ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

We hope you've haven't been naughty because Santa is on the Coca-Cola Holiday Caravan Tour and some of his next stops just ...

PRATTVILLE − Another round of downtown Prattville revitalization is kicking off with the city planning three new parks. The total cost is about $10.79 million. The new parks/venues join a thriving ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.