A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

oneworld has taken to the skies with its newest global marketing campaign, as it continues to soar during its 25th ...

This coincides with oneworld’s new alliance-first signature sonic. oneworld has taken to the skies with its newest global ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

With careful planning, personalized messaging and creative promotions, small businesses can attract more customers and boost ...

The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...

The campaign, targeted at premium globetrotters travelling for business and leisure, marks the alliance’s first major initiative in five years. With the aim of expanding its reach to new audiences ...

While AI will efficiently produce a multitude of ad variations, the nuanced ideation, strategic acumen and in-depth consumer ...

Mehmet Oz, a celebrity heart surgeon turned talk show host and lifestyle guru, is President-elect Donald Trump’s pick to run ...