Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

One social media user who made the claim asked: "Can you imagine how much he would've made by now if he didn’t just sell it outright?" ...

The new year offers a clean slate, and there’s no better time to reassess your PR and marketing strategies. You’ll ensure ...

On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

Donna Elkinson-Miller, co-founder of the Farmington-based advertising, marketing and public relations firm Elkinson ...

In July, Drake filed a trademark lawsuit against DMACC, arguing that the community college's new black and white block letter ...

Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the ...

PURCHASE, N.Y., Nov. 26, 2024 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare,” or the “Company”) announced today that Bill Wilson, Chief Executive Officer, Stuart Rosenstein, ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

An Athens-based junk removal company claims the University of Georgia is demanding it stop using the university’s branding, ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.