"Chris has transcended the ski industry," says Sean Kennedy, Atomic's North American marketing director. Dominating the limelight, though, was never Benchetler's goal. His numerous successes are the ...

If you buy something via one of our links, we may earn a commission. Last year, Atomic debuted a brand new FWT-capable freeride ski: the Maverick 115 CTi. Designed with heavy input from FWT rider and ...

The resulting ski, the Salomon TenEighty, changed how skiers approached the mountain, allowing them to ski and land tricks backward, giving birth to modern freestyle skiing. We’d hazard a guess and ...

Oddly robotic voice coach. WIRED first came across the digital ski coach Carv back in 2016, when it broke records on Kickstarter, raising $275,196. Since then, they’ve raised millions ...

In 2023 I used Carv, a system to track your skiing and improve it. But the hardware used an insole that fitted in your ski boot. It worked very well, but there was a high barrier to entry as you ...

Last year, Atomic debuted a brand new FWT-capable freeride ski: the Maverick 115 CTi. Designed with heavy input from FWT rider and Matchstick Productions film star Craig Murray, the Maverick 115 ...

The Carv 2 monitors clip onto the outside of your ski boot and capture how you ski with remarkable accuracy The team behind Carv 2 are passionate about their latest design – and you can see why.

Carving a turkey, whether for Thanksgiving or any other holiday celebration, is a necessity that somehow became a grandiose tradition. In popular culture, the honor has traditionally gone to the ...