We always want what we can’t have. A limited Japanese-only version of a record? People will pay high sums for those. A rare ...

The redesigned badge not only symbolises the brand's transition but also positions Jaguar as a distinctive player in the luxury EV market, differentiating itself from traditional automotive ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar’s controversial rebranding exercise ... worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

As if Jaguar's woefully bad rebranding effort wasn't enough of a rude awakening for the Leaping Cat of Coventry, a new report published by the US auto safety regulator indicates that Jaguar Land ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

On December 2, 2024, Jaguar will debut its latest concept car in Miami and the eyes of the world will be watching. This is quite the feat, given concept car unveilings aren’t typically fodder ...