Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

While the Grateful Dead’s teddy bear or Nirvana’s smiley face may be iconic, there’s no question that the tongue logo is, ‘the most famous logo in the history of popular music,’ as Sean Egan put it in ...

Various brands redesigned their logos in 2024 as part of new campaigns or brand strategies. Jaguar unveiled its iconic logo ...

A 10-year-old child can recognize up to 1,000 brand logos. But how many trees can this child identify by name? Very few, ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...

The origin story behind this iconic brand stamp lives up to its “unique” name. The Japanese retailer Uniqlo recently revealed ...

In the world of tennis, only a few stars have reached the level of success to have a signature logo. These logos reflect ...

The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Redmi rebrands with a bold new look and logo and focuses on growth as Xiaomi's high-end segment expands.Check complete ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...