In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

But should it be all about you, or should it stand alone? A personal brand puts your name in lights, while a business brand keeps the spotlight on your company. Both can work, but each brings ...

Discover why personal branding can backfire in business. Learn from Martha Stewart's case study how a personal brand impacts ...

Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are ...

Join NH Business Review's webinar for a crash course on creating a standout brand and safeguarding it. Learn from branding ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

Branding agencies work with business owners to help them flesh out and maintain the brand image they use to sell their products or services. If that sounds like something you could benefit from ...