In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

If your business needs robust protection from cybersecurity threats, these are the companies you should shortlist when ...

One of the most important outcomes observed in brands that are well-aligned with their values is boldness in action. Brands built on values often inherit a strong heritage; this is essentially a ...

In a rapidly evolving financial landscape, branding has become the cornerstone of success for banks around the world. No ...

The company that now owns the Proper No. Twelve Irish whiskey that mixed martial arts fighter Conor McGregor co-founded, said ...

The move represents a real estate consolidation by VF Corp., which owns Dickies and Vans as well as outdoorsy brands the ...

Patagonia sold itself as a workplace nirvana. But as sales slow, the brand is hunkering down and cutting jobs.

JSW One Platforms, the B2B e-commerce arm of the JSW Group, has launched JSW One Concrete, a ready-mix concrete solution ...

Toyota Santa Rosa teases the launch with the line, 'Hello, Tamaraw, Again'...Excited ka na rin ba?' following the Star Cinema ...

China’s electric vehicle market is the world’s largest — and also its most cutthroat, with dozens of brands jostling for ...

Besides their online business, they have brick-and-mortar stores in Asheville, Atlanta and Brooklyn. 5% of all sales over the ...

Dickies’ parent company struggled since the pandemic. Will moving Dickies to California be enough to right its finances ...