Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Opening in the famous Oxford Street store, this year's cinematic ad, entitled The Gifting Hour, is a tale of two sisters. We ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

System1 has produced its list of Christmas ad winners so far (according to its panel) and they are: Aldi – “Get into the ...

Aishwarya Rai celebrated her daughter Aaradhya's 13th birthday with heartfelt tributes, marking her late father's anniversary ...

Rumors of Aishwarya and Abhishek’s alleged divorce have been circulating, fueled by reports of an affair between Abhishek and ...

Amitabh Bachchan in the recent promo of 'Kaun Banega Crorepati 16' reveals that he regrets calling his son, Abhishek Bachchan ...

A brilliant example of this was Cadbury Celebrations’ 2023 Diwali campaign, 'Not Just a Cadbury Ad,' where the company used AI and personalisation to geo-target ads. It featured local ...