Cadbury's customers have been left outraged after finding out the popular Christmas biscuit snack, Festive Friends, has been ...

Known for its long-standing humorous philosophy of “Eat 5 Star. Do Nothing”, Cadbury 5 Star’s new campaign raised an alarm on ...

The Smash Martians were a group of robotic aliens created in the 1970s to promote Cadbury's Smash instant mashed potatoes.

Nimrat’s post described the concert as an “unforgettable” experience, where she danced to tracks like Vibe and Naina. She hailed it as the "BEST concert" she’d ever attended and lauded Diljit’s ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Aishwarya Rai celebrated her daughter Aaradhya's 13th birthday with heartfelt tributes, marking her late father's anniversary ...

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...