With the acquisition, Wharton has pledged to revive the brand, bringing it into the 21st century with hybrid and EV models ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

A Cadillac team is set to compete in Formula One in 2026, with racing legend Mario Andretti playing a key role.

There are hardly any car brand and model that you cannot find in ... The story is: the funny names that Nigerians give to car models aside from the registered names given to them by the original ...

From new logos to refreshed product names, these are some of the automotive rebrands that you think would have been better ...

"I'm not sure if it's okay to say this in a public forum, but we're doing the Celica," one of the brand's executive vice ...

The design of the EV and ICE 3 Series will remain true to the show-stopping Vision Neue Klasse concept revealed last year ...

A Japanese auto mag says it got Hiroki Nakajima, Toyota VP of Product, to confirm the upcoming Celica’s return The exec ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...