From humble beginnings to competing on the global stage at the sharp end of Formula 1, Lotus has often punched above its ...

Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Uber and Lyft drivers say they're earning less through the apps. That's led some to start their own ride businesses to make ...

Jaguar's 'copy nothing' rebranding leaves netizens confused as luxury car maker reinvents ... now EV maker said of its new logo. In addition to its name, the company has also revamped its pouncing ...

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand ... changed its name to Campbell’s Co., and companies like Airbnb and Instagram update their logos from time ...

“Do you sell cars?” Musk replied in a post under ... language,” Jaguar said in the release. Although the company's name logo will look slightly different, Jaguar plans to keep its ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

It is also the name of the new 30-second Jaguar commercial that has the world, well, mostly up in arms. Copy nothing? Jaguar is copying the trend of going electric only (at a time when most big car ...