Jaguar is no longer what it used to be. Armed with a new identity, logo and opinions- it's divided the internet with seemingly more nays than yays. Take a look.

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question ... tire-smoking rear wheel drive ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...