Sairah Ashman has spent decades crafting some of the world’s most distinctive brands. The Drum caught up with her at Web ...

After a false start, Goodyear is back with an impressive front and rear tire set that, while intended for loose and dry ...

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing ...

Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling its new ...

The study, published in Nanoscale Advances, states that the new brand of pasta smashed the previous record for the thinnest ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how ... conferences such as IEEE COG and AAAI AIIDE, and in leading journals ...

Internet users noted that the ad lacked substance and was overly focused on style British luxury automaker Jaguar revealed ...

As mentioned earlier, Jaguar has completely revamped its brand strategy with a new brand logo along with new lettering finished in golden colour. This comes just a few days before the company’s ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.