Sairah Ashman has spent decades crafting some of the world’s most distinctive brands. The Drum caught up with her at Web ...

After a false start, Goodyear is back with an impressive front and rear tire set that, while intended for loose and dry ...

Tokyo-based Ricoh Imaging Co. released the Pentax 17 this July, the first film camera under the Pentax brand since 2003 ...

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing ...

The study, published in Nanoscale Advances, states that the new brand of pasta smashed the previous record for the thinnest ...

Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling its new ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how ... conferences such as IEEE COG and AAAI AIIDE, and in leading journals ...

Internet users noted that the ad lacked substance and was overly focused on style British luxury automaker Jaguar revealed ...

Pakistan are Champions Trophy holders, having beaten arch-rivals India in the final in the UK by 180 runs in 2017. Meanwhile, ...

The streetwear scene around him had been dominated by certain formulas, and Lee felt there was a gap in the market for a brand that wasn’t just another cog in the wheel—one that could truly ...

Silicone is super durable and flexible. it can handle the heat - literally - in the oven. silicone needs some love to keep it clean Silicone cookware is everywhere these days - from spatulas to baking ...

As mentioned earlier, Jaguar has completely revamped its brand strategy with a new brand logo along with new lettering finished in golden colour. This comes just a few days before the company’s ...