Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

The first Jag of the new era will be a four-door luxury GT with a starting price of around $125,000, and this week the ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

Jaguar’s latest rebranding, which replaced its iconic leaping jaguar with a minimalist wordmark, sparked widespread criticism ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn't feature, um, cars.

To recall, the engine in Arellano's fictional rendering of an XJ220 restomod comes from the second-generation Ford GT from ...

Hey, Jaguar is coming up with a new rebrand with their “Copy Nothing” ad that has gone viral, mostly because it’s very ...

Car brand Jaguar has seen its sentiments fall from 23.1% positive and 21% negative to 8% positive and 40.3% negative after it ...