That campaign focused on mobile gaming and Gen Z-creator partnerships to help build up Fanta’s name and products with a ...

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Soft drink brand Fanta pranked the internet to engage with teens for a Halloween campaign which drove significant sales uplift across Western Europe. Fanta wanted to place its teen target audience at ...

The promotion, billed as Fanta-DG Wickedly Good encourages the use of social media and user-generated content to promote the Halloween shopping season, while Coca-Cola’s beacons provide the in ...