WhyThe Art Of Layering Luxury Perfume Oils Is A Growing Trend
Treasured for hundreds of years, the Middle Eastern art of layering luxury perfume oils is a global growing trend for 2025 ...
ATTN: The Bath & Body Works Black Friday Sale Is Even Better Than Its Semi-Annual Sale
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
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We Smelled $27,325 Worth of New Luxury Fragrances
Earlier this year, I found myself at “the Upper East Side’s Luxury Landmark,” better known as The Pierre New York. This swanky Manhattan hotel was an idyllic setting for a top-secret meeting about a ...
The Best Le Labo Perfumes Prove Why It Was an Instant Icon
Like Byredo’s Flowerhead, Lys 41 comes as an extreme answer to the sandalwood, cedarwood movement. A breath in of the floral ...
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High Risk, High Reward: How to Gift Perfume to Women (with Beauty Editor Pia Velasco)
It could be as subtle as a skin scent, or a fragrance enhancer—DS & Durga is a good example of this, with their aptly named “I Don’t Know What” EDP (think of the French term “je ne se quois”). This ...