PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber recently dropped her fall makeup routine, walking her fans through exactly what they would need to achieve the ...

I tried three shades of the Let Me Glow Illuminating Priming Serum from Alicia Keys's beauty brand, Keys Soulcare. Read my ...

For a fresh aesthetic, you can always request your bridesmaids to do a no-makeup makeup look. “Opting for a classic, clean ...

Makeup has become a vital part of any modern-day glam queen's daily routine. If you are looking for a beauty shortcut that ...

In this week’s Skin Check, associate beauty director Sarah Kinonen shares a few quick and easy tips on how to avoid pilling, ...

Lined with versatile blush and highlighting hues for the cheeks, eyes, and lips, these special palettes are a makeup-bag ...

Any opportunity to simplify my makeup routine when going out to meet friends or to an event I will absolutely take. Don't get ...

Just because Kylie Jenner has moved on from her 'King Kylie' full-glam era, it doesn't mean she's stopped providing beauty ...