New York Giants GM Joe Schoen and director of player personnel Tim McDonnell personally scouted Miami QB Cam Ward on Saturday ...

The first edition in 2023 successfully went viral when the game's mascot — a literal human dressed in a Pop-Tart costume — was lowered into a giant toaster in a zealot-like sacrifice, resulting in a ...

The Pop-Tarts Bowl gave fans a little bit of everything as No. 18 Iowa State came back to defeat No. 13 Miami 42-41.

holding roses in what appeared to be a eulogic moment among the bowl game mascots. But never fear: The mascot that entered ...

After beating Miami, Iowa State got to partake in one of the more off-the-wall college football traditions: the eating of the edible mascot at the Pop-Tarts Bowl.

Rocco Becht was named MVP of the Pop-Tarts Bowl after leading Iowa State to a victory over Miami ... It all culminated on ...

Join us as we step back into 1944, soaring over France during a dramatic dogfight. A young P-51 Mustang pilot faces the ...

The Pop-Tarts Bowl made headlines last year by promoting an edible mascot. This year the winning team can toast their own postgame Pop-Tarts in the trophy.

Hershey leads US confectionery advertising in 2023, investing $212.47M on campaigns for Reese’s, Skinny Pop, and brand growth ...

The winners of the 2024 Pop-Tarts Bowl will receive a trophy with a functioning toaster. The announcement comes after the ...

We reached out to several chefs and chocolatiers to see if we could discover some secret restaurant hacks to make a better ...