Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally ...

Lawyers have told a court they estimate that as many as one million current and former Jaguar Land Rover owners could be eligible to join a newly-approved group litigation. Senior Master Cook ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Two leading class action law firms have obtained a group litigation order to open up a new front against a motor manufacturer ...

Milberg and Leigh Day file a Group Litigation Order (GLO) against Jaguar Land Rover over faulty diesel filters affecting ...

A motoring expert who has witnessed Jaguar’s upcoming offering has described the car as “breathtakingly beautiful.” While ...