A few weeks ago, my coworker Celeste and I were driving back from a beach cleanup and as we were headed back to Lake Jackson, ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and ...

But there’s also the new logo and removal of the “growler” big cat emblem that has adorned so many Jaguar cars over the decades. Many people are up in arms, acting like parent company JLR ...

Jaguar debuted its new logo and slogan, “Copy Nothing,” in a promotional video last week. The ad featured androgynous models in brightly colored, over-the-top outfits, including one man ...

As part of the rebrand, the iconic 90-year-old company — a favorite of British royalty and prime ministers — debuted a modernized typeface for its logo, a new leaping-jaguar mark, and a video ...

X owner Elon Musk wrote on X, ‘Do you sell cars?’ People also complained about the new, stylized, logo. The ‘leaper’ jaguar image has also been reimagined,” according to the wire service.

The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car. Elon Musk ...

"Nobody will ever forget the classic models. I think that Jaguar Heritage is now more important than ever to remind people of where this new and exciting brand is coming from. The world is ...

Jaguar’s controversial rebranding exercise has been attracting plenty of strong opinions – and to stoke the fire even more, the firm has revealed another new image of its upcoming concept car.

Jaguar’s self-styled “reimagining” launched this week has been met with much derision. The new identity largely drops the familiar leaping big cat and is replaced with a simple monogram and a ...

Rawdon Glover, the managing director of Jaguar, has expressed his dismay over ... current patrons whilst endeavouring to reach new ones: "We don't want to necessarily leave all of our customers ...