There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the ...

Jaguar, the luxury car brand, announced it's rebranding and wants to reflect the spirit of the founder Sir William Lyons.